Resources to help you grow your small business by focusing on relationships and gratitude to create Customers for Life.
Anniversary Gifting for Contractors: Turning a Forgotten Date Into a Referral Trigger
by: Clifton MuckenfussThe one-year project anniversary is a referral opportunity that almost every contractor forgets. Here's how to turn it into one automatically.
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Review Velocity: Why How Fast You Ask Matters as Much as How You Ask
by: Clifton MuckenfussGetting reviews fast matters, and so does getting them consistently. Here's what review velocity means and why it affects your rankings.
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The 90-Day Client Silence Problem: What Happens When Contractors Go Quiet
by: Clifton MuckenfussGoing quiet after a project costs more than you think. Here's what happens at the 90-day mark and how to keep the relationship alive.
client silence problem contractors90-day customer retentionpost-project follow-up strategywhy clients forget contractorslong-term nurture email campaignscontractor client relationship maintenancebuilding raving fansre-engage past clientsrelationship marketing timing
Field Crew Appreciation: Recognizing the Team Homeowners Never See
by: Clifton MuckenfussField crews rarely hear the praise clients give them. Here's how to close that gap and keep skilled technicians from feeling invisible.
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